Kindle Notes & Highlights
3.34 What Are You Willing to Struggle For?
Mark Manson wrote a blogpost about the question: What do you want? And he says it's the wrong question. The real question is: What are you willing to struggle for?
3.36 Idea Parking Having too many ideas can be a blast. Or a frustration. When you’re doing a
session you want to harness the good ideas, but you also want to keep focused on the goal. The Idea Parking template helps to park good ideas for later.
3.40 Prio After brainstorming or defining actions, you need to give priority to some projects.
3.41 Tip/Top Capture feedback form participants after a session. You can grow from the feedback and you can feel proud. At the same time.
When the session is almost ended, hand out some post-its. Ask people two questions to get feedback. What went well? (top) What can go better? (top) Let them put it on the template. You can choose that they share it out loud, but that is not necessary.
3.44 Project Focus Do you know those clients who say to you—“It needs to be done by tomorrow, and we want quality”—? “Oh, and by the way, we don't have a big budget.” The Project Focus template is to put this in perspective. Because a project focus is on quality, time, or budget. But not all together.
3.47 1 Million It's not about money, but what would you do with one million? This template will help you to see that money is not what you need.
3.48 Pitch
3.49 Drama Story
3.50 Meeting Was your latest meeting productive? This template helps to make every meeting productive, from now on.
We talk a lot, but don't decide. You use the meeting template at the end of the meeting. It's for the wrap. This template is based on the story of Patty McCord while she worked at Netflix. How do you end a meeting? You ask the following two questions.
Which decisions did we make? How are we going to communicate these decisions with our organization? Write down the answers.
3.52 Success Formulating goals is good. But most people are terrible at formulating good and concrete goals. The Success template helps to make it concise.
What will happen when you are successful? What has changed when you reach the organization’s goals? I am talking about real visible change in the world. The things you see change, when you a recording of it on a camera. Describe where you are
right now. Try to be as precise as possible. Describe the goal. What do you want to reach? When are you successful? Make it as precise as possible. What will be changed in the world? What can you literally see?
3.53 Urgent
3.54 Experiment New projects and ideas can feel big. So big that you aren't doing anything. Why? Because there is a risk you might fail. To eliminate that fear, you can change your project into a small experiment. As you know, experiments are allowed to fail.
You need four elements for an experiment: idea, goal, timeframe, and action. Write them down in the areas. Idea: What is your idea/project? Goal: What do you want to know? What do you
want to try? Make it small. Time: In which timeframe are you doing this experiment? A week? A month? Experiments are always time-based. Do: What do you need to do? What do you need to create?
3.55 Big Project You have this big project, but the only thing that is happening is: meetings. It's time to move things forward. The goal of the Big
Project template is to define the next three actions.
3.57 Grow Mailing List As a business, a mailing list is a gold mine, if you use it the right way. This template will give you a strategy for growing your
Importante para mi libro y mi blog
mailing list.
The goal: Grow your mailing list the right way. Which knowledge can you share with your website visitors? Which knowledge is relevant for your business and customers? Write this down in the share circle.
How are you going to share this? In the form of a digital book? A webinar? Other ways? Write down ways of spreading the knowledge. How are you going to capture the email addresses of people? Which tool are you going to use? Discuss the insights and actions with your team.
3.58 On Top of Mind As a business, you want to be “on top of mind”
for your customer. If he or she has a problem you can solve, they need to think of you. But how are you going to manage that?
It's not enough to only contact your customers once in a while, no matter which business you are in. You want to be proactively in the mind of your customer, in a good way. They need to think about you, not about your competitor. What are the situations when the customers need to think of you? Write them down in the
thinking cloud. When do they really need you? What can you do to have positive contact with you client? So that he/she will keep thinking of you. Write it down in the speech bulb. Now discuss and decide about actions.
3.59 Do You Need Money? Not really. It's the tool in our society to get things done. But sometimes it dilutes our view of what we really want. This template will help you find other ways to get what you want. “We don't have enough money,” or “There is no budget.” That's what I hear a lot in teams. But do we really need money?
Write down what your idea is. What are you working on? Write it down in the cloud. Write down how much money you need. Write it down in the arrow. In the box, write down what you will do with the money. What will
you get? What will you do? In the box, you have what you really want. And money is only the tool to get it. Brainstorm about “how to get the things in the box” in a way other than just buying them.
3.60 Show Your Work Increase your visibility by showing your work. This is what you need to do as an entrepreneur but also if you work in a big organization.
But how?
only share our work when it's done and perfect. That seems like a good plan, but people find your process a lot more interesting. It's time to make yourself visible. Do a little brainstorming.
What can you share? Ideas Videos Drawings Tips Etc. How can you share this and where? Online/offline Social media? Which ones? Short messages, etc.
3.61 Choice Making a choice can be hard. But most of the time
it’s pretty simple. The times when it's hard, the overview isn't clear or there is some struggle with the options (see Struggle template). This template helps to make the choice clear.
Make the choice clear. Write down the topic you want to make a decision about. Write it down so you can come to a yes or no, so the point is that you have to write down a concrete statement. And not a, “How are we going to …?” question. Write down what the result is if you say yes. Write down what the result is if you say no. Now decide together if you go for a yes or a no.
3.62 Ship It It’s easy to postpone a
launch and ship your product. It's time to change it.
What are you going to launch this week? Decide your topic. Ask the group to think about the question: What are we going to ship/launch this week (to our customer)?
Have them write it down on a post-it. Put it on the template and discuss it. Ask people what they see and try to make it one concrete product. Now do it.
3.63 Client As an organization, you are helping your client. You are adding value to their lives. But do you solve problems? Or are you fulfilling desires?
Yes, there is a difference between solving problems and fulfilling desires. When your toilet is broken, you need it to be fixed (problem). And going on a long holiday is something completely different (desire). Why is it important to know the difference? Because it changes the way
you communicate about your service. Which problems does your client have? Which desires does your client have? How are you serving the client? Solving problems or fulfilling desires? Is your communication based on this or does it need to change?
3.64 One Customer Test Finding the first customer is all about validating your product or service. Most of the time we think about lots of customers, not just one. But to get the first customers, it pays to think in terms of one customer.
3.66 Make It Smaller When you have a good idea, it's probably still big. But the problem with having a big idea is that it leads to procrastination. Because you don't have the overview and you don't know where to start. That's why you need to make it smaller.
