The Revenge of Analog: Real Things and Why They Matter
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Read between January 30 - February 7, 2021
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The honeymoon with a particular digital technology inevitably ends, and when it does, we are more readily able to judge its true merits and shortcomings. In many cases, an older analog tool or approach simply works better. Its inherent inefficiency grows coveted; its weakness becomes a renewed strength.
Charles Biggs
Not so sure sith the newer digital technologies in sound thst havd come out since this book was written
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Surrounded by digital, we now crave experiences that are more tactile and human-centric. We want to interact with goods and services with all our senses, and many of us are willing to pay a premium to do so, even if it is more cumbersome and costly than its digital equivalent.
Charles Biggs
Disagree, esecially with AI technolgy like Amazon Alexa and Google
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And as you’ll see throughout this book, the natural constraints analog technology imposes on its users can actually increase productivity, rather than hinder it.
Charles Biggs
Looking forward to the authors proof
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“Digital is about making sure everyone has their music, and vinyl is the deluxe version, for the real music lover.”
Charles Biggs
You can be a real music lover listening to digital music as well his ststement is a bit disingenuous.
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“People think limitations are a bad thing,” Mara said. “But it moves the process forward, in a good way. You can easily get lost in the process. It’s easier to stick to the plan when you have limitations.”
Charles Biggs
Also think it reduce ability for some improvisation which could be limited using this method of recording.
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Numerous studies have shown that handwriting notes is simply better for engagement, information retention, and mental health than is writing on digital devices. “Writing something down conserves the mental energy of worrying that you might forget something and in trying not to forget it,” Levitin wrote, presumably on paper.
Charles Biggs
Agree
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There’s no family albums anymore, no prints anymore, nothing you can touch or shake. And people started to miss that.”
Charles Biggs
So untrue There are hundreds of options for creating and transfering digital pictures to custom designed photo albums. In the last 3 years I have produced some 30+ digital albums for gift and ability to easily display pictures from my latest travels. This author doesn't know what he's talking about.
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Analog solves all kinds of problems that are albatrosses to digital publishers—engagement, stickiness, discovery, etc.—and, if the order of inventions were somehow reversed, print could easily be presented as the truly disruptive technology.
Charles Biggs
Totally Totally disagree.
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Most print publications cost a few dollars to purchase, while digital ones are free.
Charles Biggs
Not anymore . how things hsve changed sonce this book was published.
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The reasons are simple: reading on paper is highly functional and almost second nature for us. It engages those same five senses that Maria Sebregondi spoke about when explaining the appeal of a Moleskine notebook. Even though the content of an article in the print edition of The Economist is the exact same as one I can read on the publication’s website or app, the digital experience lacks the smell of the ink, the sound of the page crinkling, the texture of the paper on my fingers. These may seem irrelevant to the way an article is consumed, but they aren’t. Read on an iPad, every article ...more
Charles Biggs
I hate to say it but this is an old fashioned out-o-fdate argument that I havent heard in years.
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Finally, things simply look better on the printed page, especially advertisements. All of these benefits added up to a product that justified Monocle’s high cost to readers and advertisers. “We are very confident about print magazines in our part of the market. The pendulum has definitely swung back,” Tuck said. “There is no romance in the world of digital.
Charles Biggs
Not on iPad Pro with an OLED screen. Again the digital tech has far outpaced the authors positions. The new digital technologies that present printed copy including magazines have improved tenfold since this book has been published. My digital edition the Washington Post includes pictures that could never be equaled in print media, no mater the quality of the paper or print job.
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American Booksellers Association (ABA) noted a marked increase in new member stores, which had steadily grown to 2,227 in 2014, with no sign of slowing down.
Charles Biggs
Wonder if this still true?
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“Hand selling is one of the things that independent bookstores do best,” Bagnulo said. “That’s when you put the book in someone’s hand and say, ‘I love this, and I think you’ll love it.’ It’s not about pushing ‘the right literature,’ it’s about having that conversation.”
Charles Biggs
I have to say in my 30 years of going to book stores I have never never NEVER experienced this. This author is living in a different world that most of us have never experienced. Maybe in Canada but certainly not in any book store I've been in.
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Bookstores merchandise their products with comfortable chairs and private reading nooks, elaborate window displays, curated sections of books (Greenlight has one for local independent publishers, for example), beautiful shelving, clever lighting, and random touches of whimsy that set the mood.
Charles Biggs
Well and good but after browing books I still buy or checkout digital books to read on my Kindle
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That’s the “tactile advantage of physical shopping,” according to Retail magazine’s design editor, Allison Medina. “You can’t touch a dress on an iPad, or smell a cantaloupe through your computer to see if it’s ripe.”
Charles Biggs
How many time have you shopped in retail establishments where they don't t have the right size or the item in stock and you end up buying online anyway happens all the time. No wonder were flocking to Amazon. Example, I put on over 100 miles driving around S. Florida looking for a certain type of light bulb. Stupid me I looked in Amazon sure enough they had the bulb and I had it the next day by 5pm.
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While selling something online is relatively easy, making a profit from e-commerce has proven incredibly difficult. Name an online retailer, and odds are that company is losing money, regardless of how many billions in sales they pull in. Amazon only recently turned a profit on its retail division after twenty years of selling books and other goods online, and it was hardly a robust one. In the second quarter of 2015, Amazon’s retail operating margin in North America was 2.5 percent, compared to 25 percent on its more lucrative web services.
Charles Biggs
Wow! Is this outdated!!!!
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Hundreds of millions of customers visit an Apple Store each year, which is astounding when you consider that there are fewer than five hundred of them worldwide. Go visit one right now. It will be mobbed, with a line to the cash registers more than a dozen bodies deep.
Charles Biggs
Havent been in an Apple Store in almost a year since most are closed because of Covid. To be honest I dont miss them since Ive ordered online.
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“They can be bought at a lower price every day, everywhere else,” and yet it’s the Apple store where the hard-core fans will line up for days before a product launch, sleeping in lawn chairs and living off Doritos, simply to be the first to hold the latest iPhone in their hand, and happily pay more for that privilege. If
Charles Biggs
Not true at all. this author doesn't know what he's talking about.
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Charles Biggs
Bullcrap!!!
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Kindle had so many obvious advantages. Yes, a book was heavy, but I knew where I was by the very feeling of the book’s thickness between my fingers, something that I desperately craved on the Kindle. I couldn’t annotate to the cloud as I read in print, but I could underline, write notes, fold down corners, and never get lost by accidentally tapping the page with my finger. With paper, I couldn’t enlarge text or turn up the backlight, but I could read without having to charge a battery. I could accidentally step on a book and not have to pay Amazon $140 for a replacement. Today, I get books at ...more
Charles Biggs
Try going on a month long trip halling a bunch of books no thanks Ill keep my Kindle!
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As the hundreds of thousands of people who once worked for Kodak can tell you, this destruction is real. Wherever the digital economy has staked a claim, analog incumbents have struggled to adapt. The narrative of the digital economy’s creative destruction truly blossomed during the expansion of two forces in the 1990s: the first major commercialization of the Internet through web browsers, and the rapid globalization of a post–cold war world, where American neoliberalism became the dominant economic and political philosophy. It was a marriage made in heaven. The capitalist optimism of ...more
Charles Biggs
Just the opposite ghe digital economy has created millions more of even bdetter paying jobs . this author has it all wrong
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Software allowed bankers to divorce actual assets (homes and property) from the circumstances and risks associated with them. Loans were issued to people for houses, but the banks buying and packaging them together into securities had no idea where those homes were located, who owned them, and what the underlying risk of the loan was. Software based on past data set prices for these loans and assets using inaccurate economic assumptions (for example: housing always goes up, because it has the past 20 years). Many in Wall Street bragged how computers had basically eliminated risk from ...more
Charles Biggs
Dont blame it on the technogy but instesd on tfhe bankerd who used a nd dedmanded development of the tech again fthe author is bsrking up the wrong tree.
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“We don’t have a skills gap in America,” she said. “We have a value gap. If you don’t value something, people don’t want to do that. There’s inference that you haven’t done enough with your life if you’re a pipe fitter. That’s the wrong valuation.”
Charles Biggs
Totally agree. more true todsy then ever... this is why we need to promote trade schools and community colleges over law schools
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“That’s fucked-up,” she said, downing a shot of Jameson. “We put our value in technology jobs and forget those who built things. We treat them as inferior. If we continue that, our country is fucked.”
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Silicon Valley may be booming, but that doesn’t help the hundreds living in homeless camps just miles away. Research by the Brookings Institution found that San Francisco saw a vast increase in inequality from 2007 to 2012, more than any other US city.
Charles Biggs
More issues wjith homelesdness gthen inability to finf work. again a huge oversimplification of this problem facing almost everywhere in America
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There is also the question of what type of investment best serves a community. In Detroit, the needs of the community and its underlying assets are overwhelmingly analog. “Forty-seven percent of adults in Detroit are functionally illiterate,” said Gary Sands, a former Detroit city planner and retired professor at Wayne State University, as we ate lunch next to the Shinola store. “Compuware [a Detroit software company], Twitter, and Google aren’t gonna do these folks any good. They’re an analog population.” The problem is that analog jobs aren’t sexy in the way tech jobs are to politicians, ...more
Charles Biggs
What about Quicken Loans in Detroit. they're not an analog company even ehen thisbook was written it was a major employment force in Detroit and much of their success rides on a comprehensive digital platform.
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“The skepticism that one would ordinarily raise about inflated claims comes pretty late in the process when it comes to anything technologically innovative,” Cuban said. “Any skepticism about decisions that buy and distribute electronic devices [for schools] tend to be rushed into very quickly. And a lot of money gets spent. Why? It doesn’t matter what the research studies say, or what any doubters in this field say. Anyone who doubts is called a Luddite. All of that is suspended because of the rush to get [the new technology] into classrooms.
Charles Biggs
Over taken by Covid remote learning.
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We bought these iPads for kindergartners!’ Teachers are rarely involved in those decisions, and these devices show up at the classroom door.”
Charles Biggs
Again I thinl tech as caught up to mainstream teaching (good) practices.
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quick caveat here: I am not damning the wholesale use of digital technology in education. Digital technology can make education more effective when used appropriately. Schools run more efficiently thanks to the use of computer systems, which manage everything from report cards to budgets. Teachers and students can use computers to research, write, create, evaluate, correct, and manage their own educational environment. Academics from around the world can coauthor studies, evaluating far more data, far more quickly, while kids with special needs (autism, ADHD, dyslexia) have been shown to ...more
Charles Biggs
Totally agree glad author mafe this point
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A 2010 study by Duke University tested this theory out by looking at North Carolina public school students who were given free laptops, and what it found was the diametric opposite. “The introduction of home computer technology is associated with modest but statistically significant and persistent negative impacts on student math and reading test scores,” the study’s authors wrote. “Further evidence suggests that providing universal access to home computers and high-speed Internet access would broaden, rather than narrow, math and reading achievement gaps.… For school administrators interested ...more
Charles Biggs
Non nightstanding Covid, I think if you did this study in 2019 you would have gotten far diffderent results .
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Another big reason behind the eager embrace of technology, especially with public school boards, is the promise of savings. With the help of digital technology such as computer-assessed standardized materials and tests, a school board can theoretically achieve economies of scale. And the hope is that once the learning becomes effective through devices, a school board should need fewer highly paid teachers and professors, who can be replaced with facilitators and teaching assistants hired to aid in the digital learning and exams, while the computer does the heavy lifting. The temptation for ...more
Charles Biggs
Againb the augthor is over simplyfying the criticism and examples our woeld of learning is a whole lot different now.
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The logic behind this is often that libraries are pointless in the age of Google and eBooks, and that money would be better spent buying tablets or drones.
Charles Biggs
No one that Ive heard believes this statement. i have nok idea whete the author came up with this.
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These kids’ preferences for paper were increasingly supported by research showing how a majority of students prefer learning with paper over digital formats. The reasons students in these studies frequently cite are identical to the ones the kids at the Jackman School mentioned: paper books are easier to navigate and personalize with notes and marks, more reliable (a textbook will not malfunction, freeze, or delete its text), less costly and more versatile (you can share books, borrow them from a library,
Charles Biggs
I dlnt believe this statement. have never beard this before!
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When ed tech fails, the blame is often placed on the teachers who apparently didn’t adopt it correctly or with enough enthusiasm. This assumption is as arrogantly false as handing out laptops to poor children and expecting their lives to change. It ignores reality.
Charles Biggs
Occasionally teachers and their unons are to blamed for failef instructional and results.
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Defined as the ability to understand and share the feelings of another, empathy has become a hot topic in education and workplace research in recent years, especially when linked to technology. Studies have shown a marked decline in empathy in today’s youth (one at the University of Michigan chronicled a 40% decrease in just 10 years), and the desensitizing effect of digital technology has been cited as a major reason behind this. The consequences of a less empathic population are dire: more narcissistic, more selfish, less cooperative, and potentially prone to violence.
Charles Biggs
If you added social medial and fake news websites I would agree with this point.
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There is a reason why Harvard and the University of Toronto and my old high school are still full, and why no one I went to school with would trade their years there for a MOOC or online degree, any more than they would for a correspondence course. That reason is teachers.
Charles Biggs
Most folks cannot afford Harvard and are working fulltime to pay the bills andbsupport their families. their only choice is onlined and otfher digital forms of lesrning . this author is so off base.
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When Jeff Bezos gathers his executive team in Seattle, the entire meeting is structured around a six-page narrative memo that executives are responsible to write. Every person who enters the meeting spends the first half-hour quietly reading, and the discussion begins only once everyone has finished the memo. In an interview Bezos likened the experience to study hall, but he believed that making executives compose their ideas into a narrative format forced them to articulate those ideas more clearly than they would with PowerPoint slides.
Charles Biggs
This is an excellent methodolgy and have heard other have similar success
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What I found over the course of writing this book, however, is the exact opposite. The younger someone was, the more digitally exposed their generation was, the less I found them enamored by digital technology, and the more they were wary of its effects. These were the teenagers and twentysomethings out buying new turntables, film cameras, and novels in paperback. They were the students who told me how they would rather be constrained by the borders of a page than the limits of word processors. These kids revered analog. They craved it. And they were more articulate about its benefits than was ...more
Charles Biggs
im sorry but where does the author come up with this info. its is so off base. This paragraph as written in itself and a good reason why this book is so ridiculous.