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Barry Grimes
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads, by Tim Wu

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Others found Facebook (like email) a compulsion in that same Skinneresque manner—usually disappointing, but rewarding occasionally enough to keep you hooked.
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
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