Adarsh Vijayakumar

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In Paris the same aesthetic objections were made: critics said that the advertising poster was destroying her reputation as the world’s most beautiful city. Groups including the Society for the Protection of the Landscape and Aesthetics of France, and Les Amis de Paris (Friends of Paris), gained followings by declaring war on the “ugly poster.”
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu
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