First, though, Kalanick had to address some of Uber’s early problems. At the time, the Uber app was showing users how many cars were available in their area. Users opening the app and seeing no cars available, an all-too-frequent occurrence the founders started calling ‘zeros,’ had always exasperated Kalanick and Camp. That, in their minds, was not an ‘Uber experience.’ To fix it, Uber had to add new drivers, predict when and where spikes in demand would occur, and encourage drivers to flock to those neighborhoods.
