Camp loved the movie but something specific in it actually got him thinking. Thirty minutes into the film, Bond is driving his silver Ford Mondeo in the Bahamas on the trail of his nemesis, Le Chiffre, when he glances down at his Sony Ericsson phone. It’s brazen product placement and by today’s standards the phone seems comically outdated. But at the time, what Bond saw on his phone startled Camp: a graphical icon of the Mondeo moving on a map toward his destination, the Ocean Club. The image stuck in his head, and to understand why, you need to know more about the restless, inventive mind of
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