In early 2012, the founders and their engineers met frequently over a three-week period to discuss what to do next. Impressed by the success of Uber’s black-car business, they got excited about a mobile version of Zimride that would let regular people share their vehicles not on long trips or daily commutes but every day, anytime, from one point to another within big cities. Inspired by a giant orange felt mustache that decorated the cubicle of an employee, John Zimmer decided to give every driver a pink mustache to put on his or her car fender; the mustache would make the car stand out and
...more
