Uber basically broke New York City into a series of targeted micro-cities. The execs called it ‘the SoHo strategy,’ and it would be a key element of the upcoming global blitz. Sending drivers to the places they were needed most would ensure a good experience among the social groups most likely to use Uber; they would then tell their friends, generating demand that would in turn make the service more lucrative to drivers. ‘We learned that you can’t bring a San Francisco solution to New York and expect it to work,’ says Ryan Graves.
