But after they turned to go, to Blecharczyk’s consternation, Gebbia brought out the two boxes of cereal and handed them to Graham, who was rightfully confused. Then the whole tangled story of the last year came tumbling out, from the inspiration at the design conference to the disastrous South by Southwest to the nominating conventions and the unlikely cereal gambit. ‘Wow, you guys are like cockroaches,’ Graham finally said. ‘You just won’t die.’16
