The Lyft founders devised a sort of mating dance for strangers sharing a car. Riders were told to climb into the front seat, not the back. They were instructed to exchange a fist-bump with the driver. Conversation was encouraged – everyone here was a fellow passenger on a new internet wave that was connecting people and communities through supposedly superior transportation alternatives. ‘Getting into someone’s Honda Accord was not a normal thing to do,’ Zimmer says. ‘It’s the thing your parents told you never to do. We had to think about the whole experience.’
