In early 2014, everything changed. Over the 2014 Chinese New Year, Tencent had a huge hit with a mobile app called Red Envelope, which allowed users to send friends and family members small financial gifts for the holiday, an ancient Chinese custom. Suddenly Alibaba and Tencent awoke to a new battleground in their long-standing war – mobile payments. Managing the primary online wallet for smartphone users in China could be a powerful strategic position. So both companies scrambled to establish their payment apps. Didi and Kuaidi were turned into proxies in this mad dash. Didi was integrated
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