Was this even legal? Kristin Sverchek, a partner at the law firm Silicon Legal Strategy and Zimride’s outside counsel at the time (she would join the company a few months later) could have stopped the whole thing. She didn’t, pointing out that taxi regulations had been crafted decades before smartphones and internet ratings systems were invented. ‘I was personally always of the philosophy that the great companies, the PayPals of the world, don’t get scared by regulation,’ she told me. ‘I never wanted to be the kind of lawyer that just said no.’
