Then the medium changes because the technology becomes more available. People start using it for a broader range of expression, but the gatekeepers still cling to the old ideas. They still try to do the grandiose with their medium. They print hardback, heavy, leather-bound books—Principia Mathematica. Then the medium opens up again and things become softcover, and photographs become available to the everyday person in 24 exposures. The gatekeepers of the past still cling to the past, but now they can’t really pretend that it’s grandiose, so they just do grandstanding. They say, “There’s a
...more
