How could you attract more and better-paying customers? How could you sell faster and more effectively to the prospects you attract? How could you distribute your product faster and more efficiently? (Think Amazon.com!) The rule is that whatever you are doing today, you will have to be much, much better a year from now just to stay even in your current market. How do you give such good customer service that your happy customers buy from you again and again and tell others to buy from you as well? What is the cost structure of your business, and how could you change it to achieve greater
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