If the clarification chain doesn’t work, I might try what scientists would call a “thought experiment.” Imagine you are an alien scientist who can clone not just sheep or even people but entire organizations. You create a pair of the same organization, calling one the “test” group and one the “control” group. Now imagine that you give the test group a little bit more “damage to reputation” while holding the amount in the control group constant. What do you imagine you would actually observe—in any way, directly or indirectly—that would change for the first organization?
