First, you see a trendsetter wearing the item, but it seems outlandish and even ugly—it is most definitely not “you.” Second, ordinary people are wearing the fashion—it is still not you, but the item is something and without it you are beginning to recede into noughtness. Third, you try it on. The clerk says, “it’s so you,” and you begin to perceive that it could be you. Fourth, it is purchased. It is you, and with great conspicuousness you wear it for the first time, aware that everyone finally sees you. Fifth, it becomes usual, everyday. You are beginning to devour its being. Sixth, it is
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