but HUL finally sold the brand to the American agri and food major, Bunge, in 2003 for reportedly ₹100 crores, says Business Standard, 5 March 20151. In an article in the Financial Express, 9 June 2015, SL Rao, former Director-General NCAER, writes about the problems being faced by Maggi in mid-2015 and recounts that Dalda had many worse battles to face; Prakash Tandon, the first Indian Chairman of Hindustan Lever had mentioned to Dr Rao that Harijan, a paper founded by Mahatma Gandhi, had even written that you could go blind by eating