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Santosh Singh
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Nawabs, Nudes, Noodles: India through 50 Years of Advertising, by Ambi Parameswaran

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Prof. Venkat Ramaswamy of University of Michigan coined the term ‘Productization of Services and Servicization of Products’.
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Nawabs, Nudes, Noodles: India through 50 Years of Advertising
Nawabs, Nudes, Noodles: India through 50 Years of Advertising
by Ambi Parameswaran
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