The headline said, ‘Towels so good you want to wear them’. The model was Maneka (Anand) Gandhi. Veteran journalist Vinod Mehta has observed that this was possibly Meneka Gandhi’s first brush with fame: As an aspiring model, she had signed up with DCM to model for their entire campaign of towels that were launched in 1973. But her success on the modelling scene was short-lived. When she became engaged to Sanjay, MCM was summarily commanded to withdraw the campaign and clam up all possible remaining records of it5. The ad
