Archives tell us that in 1955, Kishore Kumar appeared in a print advertisement of Brylcreem, a product that was alien to the Indian male haircare regimen. There was even a Dilip Kumar-branded range of table tasties with products such as Royal Chutney, Mango Pickle and Lime Pickle from a company called Mother India Products. Brands like Bagpiper soda and Charminar cigarettes too used film stars in the ’70s. Shatrughan Sinha featuring in a Bagpiper soda print advertisement says, ‘Khoob jamega rang jab mil baithenge teen yaar – aap, hum aur Bagpiper Club Soda’ (The party will flow when we three
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