Milton Glaser to her office with a batch of posters. While they were ‘oohing’ and ‘aahing’ over them, he pulled a piece of paper out of his pocket and said, ‘I like this, what do you think?’; it was the ‘I love New York’ logo with a heart in the place of the word love. Bang, ‘I ♥ New York’ was born. Possibly the most imitated of all tourism logos4.
