Firstly, women in urban homes are a lot more educated than their mothers. So the big educational gap between the husband and the wife has narrowed dramatically in just twenty years. Given this education, the woman is a lot more vocal in expressing her desires. Advertising captures this eloquently. Secondly, couples are moving out of their home towns, more often than ever. This movement in itself has forced the couple to become more self-sufficient, putting more pressure on the man of the house, who now needs his wife’s help and cooperation to carry his new burdens. Thirdly, growing financial
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