Arun Nanda – he topped his batch at IIM-A; the first batch – and Ajit Balakrishnan – IIM-C alumnus who went on to set up India’s first online portal, Rediff.com. I was excited to meet my new colleagues and one of them was Rajiv Agarwal, an IIM-A graduate. He too had chosen the perceivably more risky option of advertising after saying ‘no’ to marketing.