It is not as if Indian advertising was held captive by film music or classical musical formats. In the ’90s, Parag Trivedi – he passed away at a very young age – used to conduct day-long workshops to get mainly advertising agency creative executives familiarized with western classical music. He used to take the listeners through the emergence of various musical forms in the West, starting with the Gregorian chant to the rise of classical music during the Renaissance.
