Sourabh Sonawane

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PITCH FEES: Clients sometimes offer to pay a ‘Pitch Fees’ when inviting agencies to pitch for their account. The sting in the tail could be that by paying the fees, they can claim ownership of the idea. So watch out, the generous client may not actually be that generous.
Nawabs, Nudes, Noodles: India through 50 Years of Advertising
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