Victor’s Kindle Notes & Highlights

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams, by Jim Kalbach

The customer journey canvas created by Marc Stickdorn and Jakob Schneider is a variation of the typical CJM.

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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

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