Jim Kalbach



Average rating: 4.18 · 130 ratings · 14 reviews · 5 distinct worksSimilar authors
The Jobs To Be Done Playboo...

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4.17 avg rating — 124 ratings2 editions
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Mapping Experiences: A Comp...

4.13 avg rating — 473 ratings — published 2015 — 12 editions
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Mapowanie wrazen. Kreowanie...

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Mapping Experiences: A Comp...

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Killer Walking Bass: Melodi...

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Killer Walking Bass (Volume...

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More books by Jim Kalbach…
“Overall, JTBD is about understanding the goals that people want to accomplish, and achieving those goals amounts to progress in their lives.”
Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

“Overall, JTBD is not a single method: it’s a lens, a way of seeing. JTBD lets you step back from your business and understand the objectives of the people you serve. To innovate, don’t ask customers about their preferences, but instead understand their underlying intent. Ultimately, JTBD seeks to reduce the inherent risk in innovation and ensure product-market fit from the outset.”
Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

“People employ products and services to get their job done, not to interact with your organization.”
Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs



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