Jean-Pierre’s Kindle Notes & Highlights

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams, by Jim Kalbach

Functional value

Jean-Pierre Paradis

Our cans are a vessel which customers can put their beverages in and effectively display their brand.

See Jean-Pierre’s notes & highlights

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

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