Relative advantage. Is it better than existing alternatives? Compatibility. Is it appropriate? Does it fit into my beliefs and values? Complexity. Is it easy to comprehend and use? Trialability. Can it be tested without penalty? Observability. Can it be observed and understood?
This is super good to use as we look at how to treat the customer as a hero. Make sure that we address all of the points here.
Use this as a checklist to make sure we nail the decision phase.
