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Resource optimization:
Inspiration:
Better measurement:
What are the most important jobs—or the most important job—your organization exists to solve?
How broadly understood are these jobs across your organization? Are they reflected in your mission statement or other key company communications?
Two decades ago, I used the term “disruptive innovation” to describe the phenomena by which entrant companies can topple powerful incumbent companies.
My definition of a job in this book is intentionally precise. I see two problems that you must avoid as you study and apply Jobs
First, if you or a colleague describes a Job to Be Done in adjectives and adverbs, it is not a valid job.
“convenience” is not a Job to Be Done. It might be an experience
A well-defined Job to Be Done is expressed in verbs and nouns—such as, “I need to ‘write’ books verbally, obviating the need to type or edit by hand.”
defining a job at the right level of abstraction is critical to ensuring that the theory is useful.
This can be more art than science, but there is a good rule of thumb: if the architecture of the system or product can only be met by products within the same product class, the concept of the Job to Be Done does not apply.
If only products in the same class can solve the problem, you’re ...
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call this a need or a
In its sixth chapter, we put on the Jobs to Be Done Theory, like a set of lenses, and looked at what goes on in our personal lives.
threw me a bit.
“In this class we learn theories that explain what causes what to happen. Isn’t it great to know how things work?”
That has been the aim of this book, too. If you know how innovation works—what truly causes innovation to succeed—your efforts don’t have to be left to fate.
We’ve allowed ourselves to believe that luck is essential for far too long. There are whole industries, such as venture capital, that are currently organized around the belief that innovation is essentially a gam...
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para...
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Leave relying on luck to the other guys.
