Competing Against Luck: The Story of Innovation and Customer Choice

by Clayton M. Christensen

correlation isn’t the same as causality.

Creating the right experiences and then integrating around them to solve a job, is critical for competitive advantage. That’s because while it may be easy for competitors to copy products, it’s difficult for them to copy experiences that are well integrated into your company’s processes.

So many innovations that are launched with great hope and fanfare flop because they have focused on improving the product on dimensions that are irrelevant to the consumer’s actual Job

Innovation is less about producing something new and more about enabling something new and important for customers.

the frustration or problem that a customer is trying to solve—has to be substantial enough to cause her to want to take action.

Stack fallacy highlights the tendency of engineers to overweight the value of their own technology and underweight the downstream applications of that technology to solve customer problems and enable desired progress.

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.