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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

2. Cultivate optimism by choosing beforehand to look on the bright side of situations, events, and future possibilities.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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