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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

termed the orienting response, and scores of studies have enlightened us about it. It isn’t limited to the senses,

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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