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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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Numerous researchers have documented the basic human inclination to assign undue weight to whatever happens to be salient at the time.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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