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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

If one side purchased broadcast time on these media, the opposing side must be given free time to counterargue.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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