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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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Trust is one of those qualities that leads to compliance with requests, provided that it has been planted before the request is made.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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