Why Stick with Slick?
Slickness and scent are the most sought after attributes of
a shaving soap. Scent, I understand. But what's the big deal about slickness?
There doesn't seem to be an industry standard for slickness,
which is understandable because manufacturers seldom advertise an
industry-standard as they can be proven wrong. Slick seems to be the ease that
the razor glides over the skin. Granted, it feels good, but have our arms
become so weak we can't apply a bit of pressure? Besides, except for water, the
ingredients most likely to create slick stick to the skin.
Advertisers "pre-suade" us to buy through focusing our attention on slick and through falsely associating slick with a great shave. When the time and leverage are right, they strike by asking for the order.
