Gary Thaller

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Noteworthy is the operative reason that the only thing necessary to trigger the correction was a reminder: it becomes evident when we deconstruct the word remind into its constituent parts. All that’s required to arrange for people to act in accord with a piece of already-held knowledge is to get them to put their minds on it again immediately before the act—literally, to remind
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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