Gary’s Kindle Notes & Highlights

Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

The focus-fixing impact of self-relevance applies to commercial appeals, too.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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