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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

Notice that Elizabeth’s bridging terms, but and yet, took listeners from perceived weaknesses to counteracting strengths.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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