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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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One practice stood out as central to his success. Before beginning his sales effort, he established an aura of trust with the family.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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