Gary Thaller

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The payment offers stimulated compliance because they alerted recipients to the amount of need present in the situation. This account explains why larger financial inducements increased consent even though most people weren’t willing to pocket them: more money signaled a stronger need on the part of the requester. (“If this guy is willing to pay a lot to jump ahead of me, he must really need to get to the front fast.”)25
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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