First, if a pollster wants to know only whether you are dissatisfied with something—it could be a consumer product or an elected representative or a government policy—watch out. Be suspicious as well of the one who asks only if you are satisfied. Single-chute questions of this sort can get you both to mistake and misstate your position. I’d recommend declining to participate in surveys that employ this biased form of questioning. Much better are those that use two-sided questions: “How satisfied or dissatisfied are you with this brand?”
