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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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before introducing their message, they arranged to make their audience sympathetic to it.

Gary Thaller

Before introducing their message, high achievers arranged to make their audience sympathetic to it.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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