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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

increase personal happiness. Several of them—including the top three on her list—require nothing more than a pre-suasive refocusing of attention:

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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