This second kind of mechanism operates through deliberative reasoning, which can be used to overcome biases that flow from rudimentary psychological tendencies. If we go to the supermarket with the idea of purchasing healthy, nutritious, and inexpensive foods, we can neutralize the draw of heavily advertised, attractively packaged, or easy-to-reach items on the shelves by weighing our choices on the basis of caloric, nutritional, and unit-pricing information on the labels.
