Gary Thaller

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This newly enhanced standing in consciousness elevates their capacity to color our perceptions, orient our thinking, affect our motivations, and thereby change our relevant behavior. Second, at the same time, concepts not linked to the opener are suppressed in consciousness, making them less likely than before to receive our attention and gain influence. Rather than being readied for action, they get decommissioned temporarily.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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