The other noteworthy feature of the soft-drink experiment is not that a simple question could shunt so many people into a particular choice but that it could shunt so many of them into a potentially dangerous choice. In recent years, if there is anything we have been repeatedly warned to safeguard against by all manner of experts, it’s opening ourselves to some unscrupulous individual who might bombard our computers with spam, infect them with destructive viruses, or hack into them to sting us with the protracted misery of identity theft.
