Gary Thaller

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for instance, the awareness that on sunny days we don’t just wear dark-colored glasses but rose-colored ones as well. In the realm of self-correction mechanisms, then, we can find another source of validation for a core tenet of pre-suasion: immediate, large-scale adjustments begin frequently with practices that do little more than redirect attention.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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