Gary’s Kindle Notes & Highlights

Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

It would be to replace the externalizing words people and they in the opener with the personalizing pronoun you.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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